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September 1979 in Bregenz, ist promovierter Kommunikationsstratege und Mediendesigner. Seine vierte Publikation \u201eVisuelle Kommunikation als strategisches Instrument der Unternehmens- und Markenkommunikation\u201c erscheint im 2. Quartal 2019 im Springer Verlag (im Handbuch \u201eVisuelle Kommunikationsforschung\u201c). Er besch\u00e4ftigt sich insbesondere mit digitaler Interaktion und Markenkommunikation und ist Gesellschafter der visionworks GmbH: \u003Ca href=\u0022http:\/\/www.vision-works.at\u0022\u003Ewww.vision-works.at\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/div\u003E\n\t \t \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n \u003C\/div\u003E\n \u003Cdiv class=\u0022like-dislike\u0022\u003E\n \u003Cdiv class=\u0022like-and-dislike-container like type-node\u0022 id=\u0022like-container-node-2374\u0022\u003E\n \u003Cspan class=\u0022count\u0022\u003E89%\u003C\/span\u003E\n \u003Ca title=\u0022Like\u0022\n data-entity-id=\u00222374\u0022\n data-entity-type=\u0022node\u0022\n class=\u0022\u0022\u003E\n \u0026ensp;\n \u003C\/a\u003E\n \u003Cspan style=\u0022display:none\u0022 class=\u0022throbber\u0022\u003E...\u003C\/span\u003E\n\u003C\/div\u003E \u003Cdiv class=\u0022like-and-dislike-container dislike type-node\u0022 id=\u0022dislike-container-node-2374\u0022\u003E\n\n\u003Ca title=\u0022Dislike\u0022 \n data-entity-id=\u00222374\u0022\n data-entity-type=\u0022node\u0022\n class=\u0022\u0022\u003E\n \u0026ensp;\n \u003C\/a\u003E\n \u003Cspan class=\u0022count\u0022\u003E11%\u003C\/span\u003E\n \u003Cspan style=\u0022display:none\u0022 class=\u0022throbber\u0022\u003E...\u003C\/span\u003E\n\u003C\/div\u003E \u003C\/div\u003E\n \u003C\/div\u003E\n \u003Cdiv class=\u0022right col-xs-12 col-sm-12 col-md-7\u0022\u003E\n \u003Cdiv class=\u0022inner\u0022\u003E\n \u003Cdiv class=\u0022view view-articles-from-autor view-id-articles_from_autor view-display-id-default view-dom-id-31f9664634dd2219f498360b1ecd2e20\u0022\u003E\n\u003Cdiv class=\u0022view-inner\u0022\u003E\n \n \n \n \u003Cdiv class=\u0022view-content\u0022\u003E\n \u003Cdiv class=\u0022views-row views-row-1 views-row-odd views-row-first views-row-last\u0022\u003E\n \n \u003Cdiv class=\u0022article-item\u0022\u003E\r\n\r\n\u003Cdiv class=\u0022content\u0022\u003E\r\n\u003Ch2\u003E\u003Ca href=\u0022\/wirtschaft\/von-der-digitalen-interaktion-zum-positiven-markenerlebnis\u0022\u003EVon der digitalen Interaktion zum positiven Markenerlebnis\u003C\/a\u003E\u003C\/h2\u003E\r\n\u003Cdiv class=\u0022meta\u0022\u003E\u003Ca href=\u0022\/wirtschaft\u0022 typeof=\u0022skos:Concept\u0022 property=\u0022rdfs:label skos:prefLabel\u0022 datatype=\u0022\u0022\u003EWirtschaft\u003C\/a\u003E | 01.03.2019 | 1 Kommentar(e) \u003C\/div\u003E\r\n\u003Cdiv class=\u0022short\u0022\u003E\u003Cp\u003EDas positive Nutzungserlebnis, das Menschen bei der Interaktion mit digitalen Produkten und somit auch von Marken erfahren, wird als \u201eJoy of Use\u201c bezeichnet.\u003C\/p\u003E\u003C\/div\u003E\r\n\u003C\/div\u003E\r\n\u003C\/div\u003E \u003C\/div\u003E\n \u003C\/div\u003E\n \n \u003Cul class=\u0022pager pager--infinite-scroll \u0022\u003E\n \u003Cli class=\u0022pager__item\u0022\u003E\n \u003C\/li\u003E\n\u003C\/ul\u003E\n \n \n \n \n \u003C\/div\u003E\n\u003C\/div\u003E \u003C\/div\u003E\n \u003C\/div\u003E\n\u003C\/div\u003E\n"}]