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Er hat 20 Jahre als Markenentwickler der Luxus-Hotellerie und Gesundheitsbranche gearbeitet. Seine Herangehensweise nennt er \u201eMarkenSprint\u201c. Darunter versteht man ein Strategie-Werkzeug, um Marken aus einer radikal neuen Perspektive zu betrachten und damit zu positionieren.\u003Cbr \/\u003E\u003Ca href=\u0022http:\/\/www.markensprint.com\u0022\u003Ewww.markensprint.com\u003C\/a\u003E\u003C\/p\u003E\n\u003C\/div\u003E\n\t    \t  \u003C\/div\u003E\n  \u003C\/div\u003E\n\u003C\/div\u003E\n        \u003C\/div\u003E\n        \u003Cdiv class=\u0022like-dislike\u0022\u003E\n            \u003Cdiv class=\u0022like-and-dislike-container like type-node\u0022 id=\u0022like-container-node-3497\u0022\u003E\n    \u003Cspan class=\u0022count\u0022\u003E100%\u003C\/span\u003E\n    \u003Ca title=\u0022Like\u0022\n         data-entity-id=\u00223497\u0022\n     data-entity-type=\u0022node\u0022\n     class=\u0022\u0022\u003E\n     \u0026ensp;\n  \u003C\/a\u003E\n  \u003Cspan style=\u0022display:none\u0022 class=\u0022throbber\u0022\u003E...\u003C\/span\u003E\n\u003C\/div\u003E            \u003Cdiv class=\u0022like-and-dislike-container dislike type-node\u0022 id=\u0022dislike-container-node-3497\u0022\u003E\n\n\u003Ca title=\u0022Dislike\u0022 \n     data-entity-id=\u00223497\u0022\n     data-entity-type=\u0022node\u0022\n     class=\u0022\u0022\u003E\n     \u0026ensp;\n  \u003C\/a\u003E\n  \u003Cspan class=\u0022count\u0022\u003E0%\u003C\/span\u003E\n  \u003Cspan style=\u0022display:none\u0022 class=\u0022throbber\u0022\u003E...\u003C\/span\u003E\n\u003C\/div\u003E        \u003C\/div\u003E\n    \u003C\/div\u003E\n    \u003Cdiv class=\u0022right col-xs-12 col-sm-12 col-md-7\u0022\u003E\n        \u003Cdiv class=\u0022inner\u0022\u003E\n            \u003Cdiv class=\u0022view view-articles-from-autor view-id-articles_from_autor view-display-id-default view-dom-id-2486a6b841b07f1039146a2b688b52f2\u0022\u003E\n\u003Cdiv class=\u0022view-inner\u0022\u003E\n        \n  \n  \n      \u003Cdiv class=\u0022view-content\u0022\u003E\n        \u003Cdiv class=\u0022views-row views-row-1 views-row-odd views-row-first\u0022\u003E\n      \n          \u003Cdiv class=\u0022article-item\u0022\u003E\r\n\u003Cdiv class=\u0022image\u0022\u003E\u003Ca href=\u0022\/wissenschaft\/viren-des-geistes\u0022\u003E\u003Cimg typeof=\u0022foaf:Image\u0022 class=\u0022img-responsive\u0022 src=\u0022https:\/\/themavorarlberg.at\/sites\/default\/files\/styles\/medium\/public\/23\/04\/04\/istock-1219172362.jpg?itok=YMY3Muso\u0022 width=\u0022220\u0022 height=\u0022220\u0022 alt=\u0022\u0022 title=\u0022\u00a9\u00a0Istockphoto\u0022 \/\u003E\u003C\/a\u003E\u003C\/div\u003E\r\n\u003Cdiv class=\u0022content\u0022\u003E\r\n\u003Ch2\u003E\u003Ca href=\u0022\/wissenschaft\/viren-des-geistes\u0022\u003EViren des Geistes\u003C\/a\u003E\u003C\/h2\u003E\r\n\u003Cdiv class=\u0022meta\u0022\u003E\u003Ca href=\u0022\/wissenschaft\u0022 typeof=\u0022skos:Concept\u0022 property=\u0022rdfs:label skos:prefLabel\u0022 datatype=\u0022\u0022\u003EWissenschaft\u003C\/a\u003E | 04.09.2023  \u003C\/div\u003E\r\n\u003Cdiv class=\u0022short\u0022\u003E\u003Cp\u003EAlles von Menschen Gemachte und alles, was uns letztlich umgibt (Religionen, Nationen, Bildungssysteme, Fu\u00dfballklubs, Energydrinks oder Elektroautos), hat si\u003C\/p\u003E\u003C\/div\u003E\r\n\u003C\/div\u003E\r\n\u003C\/div\u003E    \u003C\/div\u003E\n  \u003Cdiv class=\u0022views-row views-row-2 views-row-even\u0022\u003E\n      \n          \u003Cdiv class=\u0022article-item\u0022\u003E\r\n\u003Cdiv class=\u0022image\u0022\u003E\u003Ca href=\u0022\/wissenschaft\/markenmagie-was-uns-vertrauen-laesst-und-unbewusst-bedeutung-vermittelt\u0022\u003E\u003Cimg typeof=\u0022foaf:Image\u0022 class=\u0022img-responsive\u0022 src=\u0022https:\/\/themavorarlberg.at\/sites\/default\/files\/styles\/medium\/public\/22\/01\/01\/zerlauth_kapellele.jpg?itok=Vvh8GY0C\u0022 width=\u0022220\u0022 height=\u0022165\u0022 alt=\u0022\u0022 title=\u0022Die H\u00f6hle ist tiefenpsychologisch ein spannendes Thema \u2013 es trifft das Thema Marke im Zentrum \u2013 hier das \u201eKirchle\u201c in Dornbirn.\u0022 \/\u003E\u003C\/a\u003E\u003C\/div\u003E\r\n\u003Cdiv class=\u0022content\u0022\u003E\r\n\u003Ch2\u003E\u003Ca href=\u0022\/wissenschaft\/markenmagie-was-uns-vertrauen-laesst-und-unbewusst-bedeutung-vermittelt\u0022\u003EMarkenmagie \u2013 was uns vertrauen l\u00e4sst und unbewusst Bedeutung vermittelt\u003C\/a\u003E\u003C\/h2\u003E\r\n\u003Cdiv class=\u0022meta\u0022\u003E\u003Ca href=\u0022\/wissenschaft\u0022 typeof=\u0022skos:Concept\u0022 property=\u0022rdfs:label skos:prefLabel\u0022 datatype=\u0022\u0022\u003EWissenschaft\u003C\/a\u003E | 01.09.2022  \u003C\/div\u003E\r\n\u003Cdiv class=\u0022short\u0022\u003E\u003Cp\u003EMarken werden zu oft mit statischen Regeln verwechselt, dabei verdienen sie eine viel lebendigere und magische Betrachtungsweise.\u003C\/p\u003E\u003C\/div\u003E\r\n\u003C\/div\u003E\r\n\u003C\/div\u003E    \u003C\/div\u003E\n  \u003Cdiv class=\u0022views-row views-row-3 views-row-odd\u0022\u003E\n      \n          \u003Cdiv class=\u0022article-item\u0022\u003E\r\n\u003Cdiv class=\u0022image\u0022\u003E\u003Ca href=\u0022\/wirtschaft\/ueber-die-geheimen-codes-erfolgreicher-marken\u0022\u003E\u003Cimg typeof=\u0022foaf:Image\u0022 class=\u0022img-responsive\u0022 src=\u0022https:\/\/themavorarlberg.at\/sites\/default\/files\/styles\/medium\/public\/21\/06\/06\/istock-458435181.jpg?itok=y5wKpLJj\u0022 width=\u0022220\u0022 height=\u0022220\u0022 alt=\u0022\u0022 title=\u0022FOTOS: ATHIT ZERLAUTH, ISTOCKPHOTO\u0022 \/\u003E\u003C\/a\u003E\u003C\/div\u003E\r\n\u003Cdiv class=\u0022content\u0022\u003E\r\n\u003Ch2\u003E\u003Ca href=\u0022\/wirtschaft\/ueber-die-geheimen-codes-erfolgreicher-marken\u0022\u003E\u00dcber die geheimen Codes erfolgreicher Marken\u003C\/a\u003E\u003C\/h2\u003E\r\n\u003Cdiv class=\u0022meta\u0022\u003E\u003Ca href=\u0022\/wirtschaft\u0022 typeof=\u0022skos:Concept\u0022 property=\u0022rdfs:label skos:prefLabel\u0022 datatype=\u0022\u0022\u003EWirtschaft\u003C\/a\u003E | 06.12.2021  \u003C\/div\u003E\r\n\u003Cdiv class=\u0022short\u0022\u003E\u003Cp\u003EMarken helfen uns, intuitive und automatisierte Kaufentscheidungen zu treffen.\u003C\/p\u003E\u003C\/div\u003E\r\n\u003C\/div\u003E\r\n\u003C\/div\u003E    \u003C\/div\u003E\n  \u003Cdiv class=\u0022views-row views-row-4 views-row-even views-row-last\u0022\u003E\n      \n          \u003Cdiv class=\u0022article-item\u0022\u003E\r\n\u003Cdiv class=\u0022image\u0022\u003E\u003Ca href=\u0022\/wirtschaft\/marken-positionieren-oder-der-mentale-kampf-um-den-kunden\u0022\u003E\u003Cimg typeof=\u0022foaf:Image\u0022 class=\u0022img-responsive\u0022 src=\u0022https:\/\/themavorarlberg.at\/sites\/default\/files\/styles\/medium\/public\/21\/14\/14\/istock-1223799283.jpg?itok=CIgiCGoL\u0022 width=\u0022220\u0022 height=\u0022220\u0022 alt=\u0022\u0022 title=\u0022Fotos: Athit Zerlauth, istockphoto\u0022 \/\u003E\u003C\/a\u003E\u003C\/div\u003E\r\n\u003Cdiv class=\u0022content\u0022\u003E\r\n\u003Ch2\u003E\u003Ca href=\u0022\/wirtschaft\/marken-positionieren-oder-der-mentale-kampf-um-den-kunden\u0022\u003EMarken positionieren oder Der mentale Kampf um den Kunden\u003C\/a\u003E\u003C\/h2\u003E\r\n\u003Cdiv class=\u0022meta\u0022\u003E\u003Ca href=\u0022\/wirtschaft\u0022 typeof=\u0022skos:Concept\u0022 property=\u0022rdfs:label skos:prefLabel\u0022 datatype=\u0022\u0022\u003EWirtschaft\u003C\/a\u003E | 14.10.2021  \u003C\/div\u003E\r\n\u003Cdiv class=\u0022short\u0022\u003E\u003Cp\u003EUnter Positioning versteht man, eine Dienstleistung oder ein Produkt in die Wahrnehmung eines Kunden zu bringen und schlussendlich langfristig im Ged\u00e4chtnis \u003C\/p\u003E\u003C\/div\u003E\r\n\u003C\/div\u003E\r\n\u003C\/div\u003E    \u003C\/div\u003E\n    \u003C\/div\u003E\n  \n      \u003Cul class=\u0022pager pager--infinite-scroll \u0022\u003E\n  \u003Cli class=\u0022pager__item\u0022\u003E\n      \u003C\/li\u003E\n\u003C\/ul\u003E\n  \n  \n  \n  \n  \u003C\/div\u003E\n\u003C\/div\u003E        \u003C\/div\u003E\n    \u003C\/div\u003E\n\u003C\/div\u003E\n"}]